Bisera Savoska – Bisera Savoska

Seven Years of Savion Ray

In the past week, I received many heart-warming LinkedIn messages congratulating me for 7 years with my company. They made me smile, because I started to reflect on the past, which in turn gave me more energy to strive towards what I want us to achieve in the years to come. When I moved to Belgium, I decided to create a communications agency, something that would combine the foundations of advertising and help organisations stand out amidst the clutter policymakers face on a daily basis. This is how it all started. After 7 years, Savion Ray has a full creative capacity, [...]

By Bisera Savoska|2020-12-22T16:12:23+00:00December 22nd, 2020|Digital, Strategy|Comments Off

Bisera Savoska, Managing Director at Savion Ray: ‘My goal is to have Brussels’ political campaigns win a Cannes Lion’

How did your AUBG education prepare you for life and work? What classes, extracurricular activities or other university experiences had the most impact on you and why? During my university years, I studied business and fine arts. I was obsessed with theater: my hometown has years of theatre tradition, and hosts one of the biggest festivals in the country. That is how I became curious about making people feel certain emotions in a particular setting. This form of art taught me that you can use emotions to create a connection with your audience beyond the stage and, for example, in commercials. [...]

By Bisera Savoska|2020-12-22T16:14:23+00:00December 22nd, 2020|Management, Strategy|Comments Off

Communications during Coronavirus: What to do with your cancelled events’ budget in order to stand out

Was your company going to sponsor a big event this spring? Then the coronavirus outbreak happened and threw the whole of Europe in a massive panic: thousands of events and gatherings have been cancelled all over the continent. Brussels was no exception. If you are working in communications, this has probably been bothering you for over a month now. And there is no shame in admitting that last week, when literally everyone canceled their events, most of us communicators silently retreated to a room and cried. Though, we shouldn’t despair. All we need is a new week, a new gleam of [...]

By Bisera Savoska|2020-12-22T16:15:36+00:00December 22nd, 2020|Management, Strategy|Comments Off

Agile Communications: Buzzword or Valid Methodology?

You work for months on your company’s communications strategy. You want it to be complete and accurate. You spend weeks researching your audience, defining your communication goals, carefully tailoring key messages and choosing channels. You present it to management, they have a ton of comments and than back to the drawing board for another few weeks until everyone has signed it off and you can finally start. And then, after months of barely any communicating and only strategising, you finally get to put your vision in action and….. Well… it doesn’t work. Or if you are lucky and it works, it’s [...]

By Bisera Savoska|2020-03-19T15:47:44+00:00March 12th, 2020|Agile Communications, Strategy|Comments Off

Is the Web Summit really worth it?

At the end of October, when I told one of my business partners that I was going to the Web Summit, the biggest technology conference in Europe, he said: “I have one question for you: Is it really worth the hype?” I admitted that I had no idea, and that I would only be able to answer their question once back. The Web Summit took place last week in Lisbon, and after some intense days spent among the most important tech experts and entrepreneurs in the world, here is what I thought. You should go to get contacts Even though they [...]

By Bisera Savoska|2020-03-19T15:51:44+00:00November 14th, 2019|Business Developement|Comments Off

3 Digital Tools That Will Improve Your Internal Communications

3 Digital Tools That Will Improve Your Internal Communications You just wanted to keep people in the loop. You emailed the document to Amy, CCing Matthew and Clem, to get it on their radar too. Amy replied suggesting her changes, and CCing Jane, one of your partners. But she forgot to copy Sarah and Karl, who initially sent the document to you. You also forgot that Clem was on holiday. After the 5th round of changes, Clem comes back to work and replies to a week old email, CCing the whole company - by mistake. And so, the replies begin… Does [...]

By Bisera Savoska|2020-03-19T15:14:01+00:00November 4th, 2019|Management|Comments Off

4 Tricks to Monitor the Internet Without Breaking the Bank

4 Tricks to Monitor the Internet Without Breaking the Bank You don’t have to be a digital specialist to know that it’s pretty essential to know what’s being said about you on the internet. This is true no matter if you are a small organisation, a startup, an institution or a corporate giant. You want a clear picture of everything published online that has the name of your business on it. And you probably want to see it within minutes after it’s published. Being able to react is key to managing your reputation and service. Monitoring the internet is anything but a [...]

By Bisera Savoska|2020-03-19T15:15:17+00:00November 1st, 2019|Digital|Comments Off

Why Communication Experts Should Start Using Automation Now

Why Communication Experts Should Start Using Automation Now When talking about automation, it is very common to listen to the never-ending artificial intelligence controversy, and stick to it, without going to the core of what automation could actually do to improve our lives. In fact, we don’t often think that different forms of automation are already implemented in our daily work routines and that they are already making our job more efficient and way easier. Indeed, we tend to think of ‘automation’ as a buzzword, overused and obscure. You’ll be surprised to realise how many automation tools you already use without [...]

By Bisera Savoska|2020-03-19T15:15:40+00:00October 21st, 2019|Automation|1 Comment

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