You work for months on your company’s communications strategy. You want it to be complete and accurate. You spend weeks researching your audience, defining your communication goals, carefully tailoring key messages and choosing channels. You present it to management, they have a ton of comments and than back to the drawing board for another few weeks until everyone has signed it off and you can finally start. And then, after months of barely any communicating and only strategising, you finally get to put your vision in action and….. Well… it doesn’t work. Or if you are lucky and it works, it’s [...]