Why Communication Experts Should Start Using Automation Now When talking about automation, it is very common to listen to the never-ending artificial intelligence  controversy, and stick to it, without going to the core of what automation could actually do to improve our lives. In fact, we don’t often think that different forms of automation are already implemented in our daily work routines and that they are already making our job more efficient and way easier. Indeed, we tend to think of ‘automation’ as a buzzword, overused and obscure. You’ll be surprised to realise how many automation tools you already use without [...]