How did your AUBG education prepare you for life and work? What classes, extracurricular activities or other university experiences had the most impact on you and why? During my university years, I studied business and fine arts. I was obsessed with theater: my hometown has years of theatre tradition, and hosts one of the biggest festivals in the country. That is how I became curious about making people feel certain emotions in a particular setting. This form of art taught me that you can use emotions to create a connection with your audience beyond the stage and, for example, in commercials. [...]

Was your company going to sponsor a big event this spring? Then the coronavirus outbreak happened and threw the whole of Europe in a massive panic: thousands of events and gatherings have been cancelled all over the continent. Brussels was no exception. If you are working in communications, this has probably been bothering you for over a month now. And there is no shame in admitting that last week, when literally everyone canceled their events, most of us communicators silently retreated to a room and cried. Though, we shouldn’t despair. All we need is a new week, a new gleam of [...]